IN SHORT - WHAT IS IT?
A Brand is NOT a logo, colour, image or tagline.
A Brand is how someone feels about your organization service or product.
Branding is the activity of intentionally creating that feeling for an idea
through Discovery revealing your Promise, Values, Attributes, Personality & Voice.
Brand Identity is the creation of elements such as logos, colours, typefaces, materials
that create the magic for an idea, product or service.
It's how your customers will visually remember you.
Brand Strategy is being able to answer the question:
Where are we as a brand? Where do we want to go? And how do we get there?
Your Compass & Map.
SO WE MADE A PROCESS
AND CALLED IT: "THE MTCO METHOD"
MEASURE TWICE . CUT ONCE
BECAUSE A FIRST IMPRESSION ONLY HAPPENS ONCE
The MTCO method is a process which seeks to bridge the gap between your
Design and your Brand & Mission.
The MTCO method does not prescribe solutions before diagnosing the problem.
The MTCO method is built upon a framework of questions designed to look
for a deeper meaning.
The MTCO method aims to transform the knowledge you have for your business (or sector)
and organise it by presenting it in a coherent manner.
The MTCO method finds connections in disparate subjects.
The MTCO method is performed Live or Zoom workshop arranged via our calendly account.
SOMETHING THAT YOU WILL NOT
HAVE TO CHANGE FOR A LONG TIME
SOMETHING YOU WILL BE INVOLVED IN MAKING
SOMETHING THAT YOU CAN BE PROUD OF
SOMETHING THAT PEOPLE WILL LOOK AT
AND CLEARLY UNDERSTAND ITS GOAL
SOMETHING THAT WILL BE
ALL ABOUT YOUR CUSTOMER
BRAND VOICE & TACTICS
THIRD-PARTY BRAND GUIDE
SOCIAL MEDIA CONTENT
PHYSICAL STORE DESIGN
THE MOUCHTARIS & CO BRAND
BE THOUGHTFUL - BECOME MEMORABLE
WHAT WE ASPIRE TO BE:
PERCISE IN OUR LANGUAGE & DESIGN
HOW WE HOPE YOU WILL FEEL:
TAKEN CARE OF