IN SHORT - WHAT IS IT?

A Brand is NOT a logo, colour, image or tagline.

A Brand is how someone feels about your organization service or product.

Branding is the activity of intentionally creating that feeling for an idea
through Discovery revealing your Promise, Values, Attributes, Personality & Voice.

Brand Identity is the creation of elements such as logos, colours, typefaces, materials
that create the magic for an idea, product or service.
It's how your customers will visually remember you.

Brand Strategy is being able to answer the question: 
Where are we as a brand? Where do we want to go? And how do we get there?

Your Compass & Map. 

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SO WE MADE A PROCESS

AND CALLED IT: "THE MTCO METHOD"

MEASURE TWICE . CUT ONCE

BECAUSE A FIRST IMPRESSION ONLY HAPPENS ONCE

  • The MTCO method is a process which seeks to bridge the gap between your
    Design and your Brand & Mission.

  • The MTCO method does not prescribe solutions before diagnosing the problem.

  • The MTCO method is built upon a framework of questions designed to look
    for a deeper meaning.

  • The MTCO method aims to transform the knowledge you have for your business (or sector)
    and organise it by presenting it in a coherent manner. 

  • The MTCO method finds connections in disparate subjects.

  • The MTCO method is performed Live or Zoom workshop arranged via our calendly account.

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PREDICTABLE RESULTS

SOMETHING THAT YOU WILL NOT
HAVE TO CHANGE FOR A LONG TIME

SOMETHING YOU WILL BE INVOLVED IN MAKING

SOMETHING THAT YOU CAN BE PROUD OF

SOMETHING THAT PEOPLE WILL LOOK AT
AND CLEARLY UNDERSTAND ITS GOAL

SOMETHING THAT WILL BE
ALL ABOUT YOUR CUSTOMER

DISCOVERY

FOUNDING BELIEF

BRAND ATTRIBUTES

BRAND PILLARS

BRAND PERSONALITY

BRAND VOICE & TACTICS

USER PROFILES

GOAL SETTING

STRATEGY MAPPING

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IDENTITY DESIGN

NAMING

LOGO DESIGN

COLOUR SCHEME

TYPOGRAPHY

PACKAGING DESIGN

PRINT COLLATERAL

APPLICATION MOCK-UPS

BUSINESS CARDS

UNIFORM DESIGN

STYLE GUIDES

GUIDELINES

BRAND ROADMAP

EMPLOYEE HANDBOOK

THIRD-PARTY BRAND GUIDE

CAMPAIGN PROPOSITIONS

NEWS-LETTER CALENDAR

 SOCIAL MEDIA CONTENT 

COPYWRITING

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BRAND ACTIVATION

WEBSITE LAUNCH

BACK-END DEVELOPMENT

PHYSICAL STORE DESIGN

WAREHOUSE ORGANISATION

CAMPAIGN SAMPLING

SOFT-LAUNCH

EVENT ORGANISING

RETAINER CONSULTING

THE MOUCHTARIS & CO BRAND

BE THOUGHTFUL - BECOME MEMORABLE 

WHAT WE ASPIRE TO BE:

ACCOUNTABLE

TRANSPARENT

PRACTICAL

PERCISE IN OUR LANGUAGE & DESIGN

CONSTANTLY LEARNING

VALUABLE

HOW WE HOPE YOU WILL FEEL:

TAKEN CARE OF

CONFIDENT

UNDERSTOOD

WELCOMED

PROACTIVE

GROWTH