IN SHORT - WHAT IS IT?
A Brand is NOT a logo, colour, image or tagline.
A Brand is how someone feels about your organization service or product.
Branding is the activity of intentionally creating that feeling for an idea
through Discovery revealing your Promise, Values, Attributes, Personality & Voice.
Brand Identity is the creation of elements such as logos, colours, typefaces, materials
that create the magic for an idea, product or service.
It's how your customers will visually remember you.
Brand Strategy is being able to answer the question:
Where are we as a brand? Where do we want to go? And how do we get there?
Your Compass & Map.
SO WE MADE A PROCESS
AND CALLED IT: "THE MTCO METHOD"
MEASURE TWICE . CUT ONCE
BECAUSE A FIRST IMPRESSION ONLY HAPPENS ONCE
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The MTCO method is a process which seeks to bridge the gap between your
Design and your Brand & Mission. -
The MTCO method does not prescribe solutions before diagnosing the problem.
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The MTCO method is built upon a framework of questions designed to look
for a deeper meaning. -
The MTCO method aims to transform the knowledge you have for your business (or sector)
and organise it by presenting it in a coherent manner. -
The MTCO method finds connections in disparate subjects.
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The MTCO method is performed Live or Zoom workshop arranged via our calendly account.
PREDICTABLE RESULTS
SOMETHING THAT YOU WILL NOT
HAVE TO CHANGE FOR A LONG TIME
​
SOMETHING YOU WILL BE INVOLVED IN MAKING
​
SOMETHING THAT YOU CAN BE PROUD OF
​
SOMETHING THAT PEOPLE WILL LOOK AT
AND CLEARLY UNDERSTAND ITS GOAL
​
SOMETHING THAT WILL BE
ALL ABOUT YOUR CUSTOMER
DISCOVERY
FOUNDING BELIEF
BRAND ATTRIBUTES
BRAND PILLARS
BRAND PERSONALITY
BRAND VOICE & TACTICS
USER PROFILES
GOAL SETTING
STRATEGY MAPPING
IDENTITY DESIGN
NAMING
LOGO DESIGN
COLOUR SCHEME
TYPOGRAPHY
PACKAGING DESIGN
PRINT COLLATERAL
APPLICATION MOCK-UPS
BUSINESS CARDS
UNIFORM DESIGN
STYLE GUIDES
GUIDELINES
BRAND ROADMAP
EMPLOYEE HANDBOOK
THIRD-PARTY BRAND GUIDE
CAMPAIGN PROPOSITIONS
NEWS-LETTER CALENDAR
SOCIAL MEDIA CONTENT
COPYWRITING
BRAND ACTIVATION
WEBSITE LAUNCH
BACK-END DEVELOPMENT
PHYSICAL STORE DESIGN
WAREHOUSE ORGANISATION
CAMPAIGN SAMPLING
SOFT-LAUNCH
EVENT ORGANISING
RETAINER CONSULTING
THE MOUCHTARIS & CO BRAND
BE THOUGHTFUL - BECOME MEMORABLE
WHAT WE ASPIRE TO BE:
​
ACCOUNTABLE
TRANSPARENT
PRACTICAL
PERCISE IN OUR LANGUAGE & DESIGN
CONSTANTLY LEARNING
VALUABLE
HOW WE HOPE YOU WILL FEEL:
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TAKEN CARE OF
CONFIDENT
UNDERSTOOD
WELCOMED
PROACTIVE
GROWTH